Craft + Lead A Strategic UX Vision logo

Bring to focus
a clear vision of highly
desirable experiences.

Picture of Jared

Oct 7-11, 2024
Intensive led by
Jared Spool.

All New

Make your work meaningful again as your
organization delivers products and services
you can be proud of.

Master a proven approach for delivering significant
improvements to the lives of your customers and users.

Craft and Lead Your Org’s Strategic UX Vision


Reenergize your career and transform your organization into a lean, mean UX delivery machine.


That’s the power of a Strategic UX Vision.

Here’s why you need it:

Too many organizations suffer from a lack of direction.

There’s a constant vagueness about what organizations’ executives want to accomplish in the long run. Sure, there are short-term deadlines to push out new releases, but where is all this work taking them?


The executives, whom everyone looks to for a definition of an organization's direction, are too focused on increasing their numbers. The charts need to go up and to the right. Yet, they’re not focused on how that increase will improve customers' lives. (Which is ironic, because focusing on improving customers’ lives can definitely make those charts go up and to the right.)


Organizations are running without a plan. The good news is that this lack of direction from senior stakeholders creates an opportunity for UX leaders like you.


Reinvigorate your organization with a Strategic UX Vision.

Everyone in your organization is looking for someone to provide clarity and definition. You can be that person. You can fill in the void left by the lack of direction.


You will do that with a Strategic UX Vision. Your vision will add detail and definition to the vague statements and missions, asking the all-important question: “How will our best work lead to better lives for our customers, users, and even our colleagues?”


When you craft and promote your vision, you’ll infuse meaning into your organization’s work. It’s no longer about moving business numbers up and to the right. Your work will now be about concrete improvements to the lives of customers and users.


Increase the UX team’s contribution, influence, and value.

Your experience vision will win you influence across your organization. You’ll use that influence to win over your executives and senior stakeholders to become strong champions for better-designed products and services.


As an emerging UX leader, you’ll use your vision to influence the product roadmap and define your organization’s direction. You’ll use your newly refined persuasive storytelling skills to offer a clear, human-centered plan for how your organization will improve people’s lives.


You’ll make work meaningful again for you, your team, and everyone involved in building great products. Your Strategic UX Vision will clarify how better UX benefits your organization and why it’s an essential path to success.


Read more about what a Strategic UX Vision is.

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Provide a clear, detailed, human-centered vision of your product’s potential.

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I love how [Jared’s] explanations come through as plain and simple, even though the concepts are complex. It makes them easier to share with others. I also enjoyed the distinction [Jared] made between manager and leader.

- UX Leader

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I learned that the vision needs to focus on the future experience, not necessarily the specific screens/product, and effective storytelling will be the most crucial part of successfully convincing others that your vision (out of potentially many) is the one to back.

- Product Strategist

The Craft + Lead A Strategic
UX Vision
Intensive


The Fundamentals of Strategic UX Visions Package.

$297 – $497 per person.

Monday, September 30:
A free introductory 90-minute session. Open to everyone.

  • Establishing Strategic UX Outcomes

Monday, October 7 through Friday, October 11:

  • The Strategic UX Vision: A Self-fulfilling UX Strategy
  • Researching and Surfacing Your Current Experience
  • Crafting Your Strategic UX Vision
  • Mapping Your Vision Into Your Product Roadmap
  • Leading the Organization to Achieve Your Strategic UX Vision

All-inclusive Prepare to Lead (PTL) a Strategic UX Vision.

$597 – $697 per person.

Tuesday, October 15, Thursday, October 17, and Friday, October 18:

  • Crafting a Vision with Challenging Stakeholders
  • Measuring Your Vision’s Progress and Success
  • Building Expertise With A Strategic Research Agenda

Plus pre-Intensive prep session and post-Intensive 1-on-1 Mentoring session with Jared Spool


Read more about what’s covered in each session.

All sessions are led by Jared Spool, Maker of Awesomeness, Center Centre.

Choose to attend either 12pm ET (16.00 GMT) or 6pm ET (22.00 GMT) each day.

Every session is recorded. You’ll have access to the recordings until July 14, 2025.

You’ll also have a dedicated community space to discuss all of your questions, challenges, and experiences.

Prepare To Lead members get everything in the Fundamentals package, plus:

  • Three additional 90-minute sessions with topics for UX leaders that dive into the nuances and subtleties of implementing strategic UX Vision.
  • A 60-minute pre-intensive preparation session with Jared Spool to learn how to tailor the sessions to your needs.
  • Priority access for getting questions answered and challenges addressed.
  • A 30-minute One-on-One session with Jared Spool after the Intensive to discuss your specific challenges and questions.

Read about what makes this Intensive unique.

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Join us to craft your org's strategic UX Vision

Led by Jared Spool, Maker of Awesomeness

Everything you learn in this Intensive comes directly from Jared’s years of working across industries, discovering the best practices for organizations to deliver well-designed products and services.


His experience working with design leaders of organizations like IBM, NASA, GE, Fidelity Investments, SAP, GM, Exxon Mobil, and the Obama White House has taught him exactly what teams need to mount strategic, influential UX strategy initiatives.


You’ll love his stories, ability to demonstrate every point with a simple, concrete example, and comically adorable attempts to draw out his ideas. (You can’t fault him for trying, though.)


Most importantly, you’ll love how much brighter you’ll feel after spending a few minutes absorbing his experience-informed wisdom. Don’t pass up this opportunity to glean everything you can from Jared.

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Sign up for the Craft and Lead a Strategic UX Vision Intensive

Ready to dive in deep and absorb everything there is to know about Crafting and Leading a Strategic UX Vision?

We have programs for you to choose from. All you have to do is:

  1. Choose the Fundamentals or the Prepare to Lead packages.
  2. Choose an Individual or Team Price.
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Fundamentals of Strategic UX Visions

Individual price per person

$497

Team price per person

$397

Special Price for Unemployed UXers

$297


Spaces are limited.
They’ll go fast!

What's included:

  • Five 90-minute live sessions with Jared Spool.
  • Ground-breaking concepts behind:
  • Establishing Strategic UX Outcomes
  • The Strategic UX Vision: A Self-fulfilling UX Strategy
  • Researching and Surfacing Your Current Experience
  • Crafting Your Strategic UX Vision
  • Mapping Your Vision Into Your Product Roadmap
  • Leading the Organization to Achieve Your Strategic UX Vision
  • Extended resources for developing your UX vision strategy.
  • A private community to get your questions answered by Jared and other members.
  • Access to all session recordings, Q&As, notes, and resources through July 14, 2025.
  • A personalized Certificate of Completion for the Craft and Lead a Strategic UX Vision Intensive program.


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Prepare to Lead (PTL) A Strategic UX Vision

Individual price per person

$697

Team price per person

$597


Only 60 spaces are available.
They’ll go even faster!

What's included:

  • Five 90-minute live sessions with Jared Spool.
  • Ground-breaking concepts behind:
  • Establishing Strategic UX Outcomes
  • The Strategic UX Vision: A Self-fulfilling UX Strategy
  • Researching and Surfacing Your Current Experience
  • Crafting Your Strategic UX Vision
  • Mapping Your Vision Into Your Product Roadmap
  • Leading the Organization to Achieve Your Strategic UX Vision
  • Three 90-minute live sessions. Only for PTL members.
  • Gain confidence with tailored coaching to:
  • Crafting a Vision with Challenging Stakeholders
  • Measuring Your Vision’s Progress and Success
  • Building Expertise with a Strategic Research Agenda
  • A 60-minute PTL-only Intensive Prep Coaching session with Jared Spool.
  • A 30-minute 1-on-1 Mentoring Session with Jared Spool.
  • Extended resources for developing and leading your UX vision strategy.
  • An intimate, private community of only PTL members and the Center Centre team to get the mentoring you need to be successful.
  • Access to all Fundamentals and PTL session recordings, Q&As, notes, and extended research through July 14, 2025.
  • A personalized Certificate of Completion for the Craft and Lead a Strategic UX Vision Intensive program.

Can’t join the Intensive live? Pre-order the Video Series.


We know that not everyone has the resources to join us live. That’s ok. You can purchase the Strategic UX Vision video series.


You’ll receive the lectures from all five Fundamentals sessions and their notes on…

  • Establishing Strategic UX Outcomes
  • The Strategic UX Vision: A Self-fulfilling UX Strategy
  • Researching and Surfacing Your Current Experience
  • Crafting Your Strategic UX Vision
  • Mapping Your Vision Into Your Product Roadmap
  • Leading the Organization to Achieve Your Strategic UX Vision

Watch the lectures on your schedule.

Pre-Order today for $98 for 90-day access.
The video series will be available on October 21, 2024.

Want to order the video series for multiple team members? Contact us and let us know how many licenses you’d like. We’ll get you set up.

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Pre-Order today for $98 for 90-day access. The price increases to $147 on October 21.